Tattooed skin has been through trauma, and the ink sits beneath the skin's surface. Fresh tattoos need barrier support while healing, and healed tattoos benefit from ingredients that help maintain hydration, clarity, contrast and long-term vibrancy. That's why our range is split into dedicated aftercare and maintenance formulas.

No skincare can stop tattoos from naturally ageing. However, healthy, hydrated skin helps maintain the clarity, contrast and definition of your ink. Our maintenance products are formulated to support tattoo longevity and help reduce the appearance of fading over time.

Traditional skincare is designed for skin. Stories & Ink is designed for tattooed skin.

Every formula is built around the different stages of the tattoo journey—from healing fresh tattoos to maintaining clarity, contrast and vibrancy for years to come.

Our Aftercare Cream is formulated without petrolatum or mineral oil. Instead, we use barrier-supporting ingredients such as Panthenol, Bisabolol and botanical oils to hydrate, soothe and support healing without relying on heavy occlusive formulas.

Our Aftercare Cream is dermatologically tested, independently patch-tested on sensitive skin, and formulated to be hypoallergenic. The entire range is vegan, cruelty-free and free from petrolatum, with fragrance-free aftercare products for freshly tattooed skin.

There isn't one. Different stages of the tattoo journey require different ingredients.

For example:

· Panthenol helps support fresh tattoo recovery.

· Bulbine Frutescens appears across four formulas to help soothe and support healthy-looking skin.

· Vitamin E provides antioxidant protection.

· Fruit Acids gently renew dull surface skin to reveal brighter tattoos.

Once your tattoo is fully healed, typically after 2–3 weeks, when redness, flaking, scabbing and irritation have completely subsided, you can begin using the Daily Moisturiser, Vibrancy Serum and the rest of the maintenance range.