Fight the fade✨

Keep your tattoos hydrated, defined and vibrant with our best-selling OG pack.

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As seen in

  • Glamour

  • Selfridges & co

  • Grazia

OUR Tattoo care Bestseller

Show your true colours and brighten up old, faded ink. Packed with super antioxidants and award-winning Liftonin Xpert™

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Real people sharing real life experiences with our products.

  • @marlamae

    "I loved how they smelled, especially the oil!"

  • @barbaradzerve

    "I cover my body and my tattoos in this stuff! It smells incredible and my skin feels nourished and so soft after."

  • @iamnaomijohnson

    "The highlighting oil truly has me ✨ glowing ✨"


Dive into a world of tattoo culture, skin stories, tattoo tips and inkspiration.

  • Skin stories: Asha Harper

    Asha Harper is a multidimensional creative being, as well as a footwear designer at Nike. We spoke to her about her career, tattoos and astrological signs.

    Skin stories: Asha Harper


    Jessie made tattooing more accessible, especially for women, who felt more comfortable being tattooed by her than by a male artist. She was the only professional female tattoo artist in the UK for four decades, until a few women began joining her in the 1960s.

    Read on
  • Artist highlight: ZE LAI

    We spoke to handpoke artist Ze (@chinadollpokes), who works out of Lost Fox tattoo studio in London, about the inspiration behind her artwork and how her heritage informs her tattooing.

    read on
    Artist highlight: ZE LAI

    Skin stories: Cicily

    I can’t really say exactly what it was, I think I’ve always loved the look of tattoos, and grew up with a mum who really supported me in being whoever I wanted to be. I think once I started following artists who’s work I loved, & saw the photos they posted of people being covered with their style of tattoos, I just loved it & wanted to look like that too!

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    Skin stories: Cicily