★ Rated 4.8 out of 4,500+ reviews

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INTRO

A little perspective on life after aftercare

Getting tattooed is one moment. Living with your tattoos is the rest of your life. Here are five things we’ve learned about keeping the skin and the art beneath it looking their best.

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NO. 1

Healing is only the beginning

The first few weeks get all the attention. But once your tattoo has healed, the skin above it still needs looking after. That’s where everyday tattoo care begins.

NO. 2

The skin above your ink changes what you see

Your ink sits beneath the skin. When the surface is dry or dull, the details can look less clear. Caring for your skin helps your tattoo look its best today.

NO. 3

Your shower routine is part of tattoo care

Dead skin can build up over healed ink. A gentle exfoliating wash helps clear away surface dullness, making it a useful first step before you moisturise.

NO. 4

Daily care does the quiet work

You don’t need a big ritual. Moisturise your healed tattoos every day, then reach for a targeted serum when you want to give the details some extra attention.

NO. 5

You don’t need a complicated shelf to care for your ink

A few products, each with a clear purpose: wash, moisturise, and care for the details. Simple enough to keep doing long after the appointment.

Real people. Real ink.

Tattoo care looks different on everyone.

★ ★ ★ ★ ★ ★
4,500+ TRUSTED REVIEWS

"The best cleanser ive used for cleaning fresh tattoos. Cleans well, doesn't dry the skin."

Rob C. (Verified)
★★★★★

"The tattoo artist was very happy with my skin and I am now using the aftercare duo as suggested to keep ink clean and moisturised."

Susan M. (Verified)
★★★★★

"Great products, the aftercare cream has really speed up the healing process for my most recent tattoo."

David F. (Verified)
★★★★★

"Over the moon with this product. It keeps my new tattoo looking fresh, and refreshed my much older ones."

Anonymous (Verified)
★★★★★

"I have been using the Daily Tattoo Moisturiser from day 1 and it is a first class product."

Nigel F. (Verified)
★★★★★

"The aftercare cream really helped to soothe and quieten the skin, and felt like it was protecting me in those crucial early days."

David W. (Verified)
★★★★★

"Brilliant as are all your products. Aftercare cream and foam cleanser healed all tattoos in less than two weeks. Would recommend to everyone."

Graham (Verified)
★★★★★

"Absolutely fantastic product, when used this instantly cooled my tattoo down and eased the tickling."

Jessica (Verified)
★★★★★

"Great quality products. The healing moisturier is exceptional."

Joanne L. (Verified)
★★★★★

Your routine, sorted.

Your routine for life after aftercare

Meet your four-step routine for healed tattoos.

Frequently asked questions

Why does tattooed skin need different skincare?

Tattooed skin has been through trauma, and the ink sits beneath the skin's surface. Fresh tattoos need barrier support while healing, and healed tattoos benefit from ingredients that help maintain hydration, clarity, contrast and long-term vibrancy. That's why our range is split into dedicated aftercare and maintenance formulas.

Will skincare actually stop my tattoos from fading?

No skincare can stop tattoos from naturally ageing. However, healthy, hydrated skin helps maintain the clarity, contrast and definition of your ink. Our maintenance products are formulated to support tattoo longevity and help reduce the appearance of fading over time.

What makes Stories & Ink different from normal skincare?

Traditional skincare is designed for skin. Stories & Ink is designed for tattooed skin.

Every formula is built around the different stages of the tattoo journey—from healing fresh tattoos to maintaining clarity, contrast and vibrancy for years to come.

Why don't you use petroleum in your aftercare?

Our Aftercare Cream is formulated without petrolatum or mineral oil. Instead, we use barrier-supporting ingredients such as Panthenol, Bisabolol and botanical oils to hydrate, soothe and support healing without relying on heavy occlusive formulas.

Are your products dermatologist tested?

Our Aftercare Cream is dermatologically tested, independently patch-tested on sensitive skin, and formulated to be hypoallergenic. The entire range is vegan, cruelty-free and free from petrolatum, with fragrance-free aftercare products for freshly tattooed skin.

What's the most important ingredient in the range?

There isn't one. Different stages of the tattoo journey require different ingredients.

For example:

· Panthenol helps support fresh tattoo recovery.

· Bulbine Frutescens appears across four formulas to help soothe and support healthy-looking skin.

· Vitamin E provides antioxidant protection.

· Fruit Acids gently renew dull surface skin to reveal brighter tattoos.

When should I switch from aftercare to maintenance?

Once your tattoo is fully healed, typically after 2–3 weeks, when redness, flaking, scabbing and irritation have completely subsided, you can begin using the Daily Moisturiser, Vibrancy Serum and the rest of the maintenance range.