Most skincare still treats tattoos like they’re simply sitting on top of the body.They’re not.
WE PROMISE
Expertly made for better results.
Our expert team, manufacturing in the UK, works to create formulations that deliver the boldest, longest-lasting results.
BEFORE & AFTER
The difference is consistency.
72% of customers strongly agreed their tattoos looked brighter and more defined after using Stories & Ink consistently.
JADE H., DERMATOLOGIST
"Been working with the formulas for years and I keep improving them with our team to make them work even greater for pigmented skin."
Our expert team, manufacturing in the UK, works to create formulations that deliver the boldest, longest-lasting results.
Power ingredients for tattooed skin
Panthenol B5
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Bulbine Frutescens
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Vitamin E
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Fruit Acid Complex
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Supports fresh tattoo recovery
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Helps calm irritated skin
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Maintains long-lasting hydration
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Helps protect against dullness
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Supports clarity & contrast
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Renews dull surface skin
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Frequently asked questions
Why does tattooed skin need different skincare?
Tattooed skin has been through trauma, and the ink sits beneath the skin's surface. Fresh tattoos need barrier support while healing, and healed tattoos benefit from ingredients that help maintain hydration, clarity, contrast and long-term vibrancy. That's why our range is split into dedicated aftercare and maintenance formulas.
Will skincare actually stop my tattoos from fading?
No skincare can stop tattoos from naturally ageing. However, healthy, hydrated skin helps maintain the clarity, contrast and definition of your ink. Our maintenance products are formulated to support tattoo longevity and help reduce the appearance of fading over time.
What makes Stories & Ink different from normal skincare?
Traditional skincare is designed for skin. Stories & Ink is designed for tattooed skin.
Every formula is built around the different stages of the tattoo journey—from healing fresh tattoos to maintaining clarity, contrast and vibrancy for years to come.
Why don't you use petroleum in your aftercare?
Our Aftercare Cream is formulated without petrolatum or mineral oil. Instead, we use barrier-supporting ingredients such as Panthenol, Bisabolol and botanical oils to hydrate, soothe and support healing without relying on heavy occlusive formulas.
Are your products dermatologist tested?
Our Aftercare Cream is dermatologically tested, independently patch-tested on sensitive skin, and formulated to be hypoallergenic. The entire range is vegan, cruelty-free and free from petrolatum, with fragrance-free aftercare products for freshly tattooed skin.
What's the most important ingredient in the range?
There isn't one. Different stages of the tattoo journey require different ingredients.
For example:
· Panthenol helps support fresh tattoo recovery.
· Bulbine Frutescens appears across four formulas to help soothe and support healthy-looking skin.
· Vitamin E provides antioxidant protection.
· Fruit Acids gently renew dull surface skin to reveal brighter tattoos.
When should I switch from aftercare to maintenance?
Once your tattoo is fully healed, typically after 2–3 weeks, when redness, flaking, scabbing and irritation have completely subsided, you can begin using the Daily Moisturiser, Vibrancy Serum and the rest of the maintenance range.
Purpose-built formulations for tattooed skin.
From healing fresh ink to preserving clarity, contrast and vibrancy for years to come.